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The festival featured sessions by:

Marcel Wanders, Erik Kessels, Rijksmuseum, Samir Bantal, Philips Design, Codam, Coverjunkie, David Carson, Studio Dumbar, BYBORRE, Jordy van den Nieuwendijk, Frankey, Heineken, Job Joris & Marieke, MassiveMusic, MediaMonks, New Amsterdam Film Company, PostPanic, SPACE10, The Next Web, Adidas, THNK School of Creative Leadership, Delft University of Technology, Instagram, and many, many more… 

Never before the Dutch creative industry presented such a melting pot of the most inspiring past, present and future creators. An eclectic program of innovative labs, inspirational masterclasses and intimate bedroom sessions were scheduled in a two-day festival. It enabled visitors to learn how creativity makes impact, how the best creative work is being made, and how you can grow as a creative professional, team or company.

For the first time, there was an equivalent of D&AD Festival in London, Us by Night in Antwerpen and Creative Week in New York. ADCN and The Student Hotel aim to unite creative masters, professionals, talents, educators, curators and companies across all disciplines, creating a unique melting pot and opportunity for boundary-crossing creative collaborations.


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About The Social Hub

About The Social Hub

The Social Hub is a diverse community where people come to learn, stay, work, and play – previously known as The Student Hotel.

Designed to create meaningful, fun experiences, The Social Hub is your neighbourhood hub to discover, do better and make an impact; it's your space to call home.

Whether you're a local, traveller, student or professional, The Social Hub connects you with passionate people from all walks of life to meet, share ideas and experiences.

And it all happens under one hub. You'll find hotel rooms, student accommodation, coworking and event spaces, restaurants and bars, a gym, lounges – everything that brings people together.

Hybrid hospitality leaders

From design-savvy travelers to next-gen entrepreneurs, The Social Hub welcomes thousands of guests annually to its expanding portfolio of urban properties across Europe. Purpose-built or housed in historic converted buildings, The Social Hub’s industry-leading concept provides blended and flexible spaces to learn, stay, work and play for a night, a week, a month or a year – true, hybrid hospitality.

Founded in 2012, The Social Hub, formerly known as The Student Hotel, is headquartered in Amsterdam and has more than 800 employees. All The Social Hub properties offer a mixed-use with accommodation, bars, restaurants, gyms, retail shops, meeting and event spaces and high-profile coworking spaces. With over 11,000 rooms in Europe open and under development, The Social Hub aims to offer unique experiences to its community of international guests and locals.

The Social Hub’s total locations amount to 23, with 16 properties open in Berlin, The Hague, Delft, Vienna, Groningen, Eindhoven, Maastricht, Rotterdam, Paris, Florence, Bologna, Madrid, Barcelona, Toulouse and two in Amsterdam. Openings in 2023 include Glasgow, Porto and San Sebastián and more; by 2025, there will also be properties in Rome, Florence Belfiore, Lisbon and Turin.

On a responsible and impactful journey

The Social Hub is on a journey to be as responsible and impactful as possible – both in how we build our properties and how we engage with our communities. Our properties are developed and managed in accordance with BREEAM and GRESB standards and through our event programming we aim to inspire and activate our communities to contribute to a fairer and greener world. The Social Hub will start its journey towards B Corp Certification in 2023.

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