The Social Hub enters Portugal: €60M Porto opening boosts hospitality group’s European footprint

The Social Hub is set to open in the heart of Porto on March 1.

The city’s first hybrid hospitality venue features features 271 contemporary hotel rooms, 39 residential apartments, premium coworking & meeting spaces, locally inspired dining venues, a state-of-the-art gym, and a stunning rooftop pool & cocktail bar.

Porto, Portugal (February 27, 2025) – The Social Hub is set to open its first hotel in Porto – Portugal’s first hybrid hospitality venue and the latest milestone in the group’s rapid expansion.

The Social Hub Porto Tour

This new €60 million, 11,200sqm multi-purpose four-star hub is designed to connect travellers, digital nomads, young professionals, and locals in a dynamic community. The launch also brings 30 new jobs to the city. The Social Hub Porto, which opens this Saturday, March 1 is located in Bonjardim,  the heart of the city’s vibrant cultural scene. The Porto launch increases The Social Hub’s portfolio to 20 across 18 European cities – with Lisbon also on the horizon.

Marion Koopman, The Social Hub’s Chief Operations & Commercial Officer stated, “This remarkable hub has a very special meaning for us as it represents our arrival to the dynamic Portuguese market. Porto is the perfect place to embark on this journey, having worked closely with key city government players over the past four years. They – from the very beginning – stressed the importance of sustainable development and embraced the value that our unique community-centric model can bring to the community. Thanks to a remarkable team of local architects, designers and more, we are now proud to open the doors of a spectacular new hub full of innovative spaces and an even more inspiring community focused on making a difference in the city, and beyond.”

Design

The new hub seamlessly combines contemporary design with nods to Porto’s rich cultural heritage as a UNESCO World Heritage Site.

The Social Hub Porto features 310 rooms, including 271 hotel rooms and 39 residential apartments with up to two bedrooms catering to travellers, extended-stay guests, and students.

Amenities include a state-of-the-art gym, over 580 sqm of inspiring coworking space for nearly 100 local professionals, and 450 sqm of premium meeting & event spaces – including an auditorium that can accommodate more than 250 guests – creating a dynamic environment for networking, innovation, and entrepreneurship. A large interior courtyard garden open to all also brings a new green space to the city centre.

Dining

The Social Hub Porto will add to the city’s renowned culinary scene with a dining experience inspired by Portugal’s vibrant cuisine and traditions:

  • A full-service restaurant reimagining Portuguese cuisine with petiscos-style plates (small bites), family-style sharing dishes, and a curated selection of organic wines.
  • A rooftop cocktail bar offering craft cocktails, bites and panoramic views.
  • A café serving specialty coffee from local roaster Combi, alongside quick counter-service favourites like pastel de nata, open-faced sandwiches, and fresh salads.

Community

The Social Hub, recently recognised with B Corp status, is designed to foster community and create meaningful social impact.  Through partnerships with local organisations and experts, the hub will host more than 200 community experiences annually, ranging from cooking classes, professional skill-building programs, vintage markets, to cultural initiatives; all open to locals, travellers, students and coworkers.

The hub will also host scholarship recipients from the Group’s TSH Talent Foundation, which empowers changemakers facing barriers to opportunity. Additionally, the local community will gain access initiatives like the Better Society Academy, designed to equip individuals with the skills, knowledge and networks needed to drive positive change.

About The Social Hub

A Certified B Corporation driven by a purpose to create a better society, The Social Hub is a pioneer in the hybrid hospitality industry, offering spaces where guests from all walks of life can learn, stay, work and play. With hotels located across Europe’s most dynamic cities, The Social Hub connects and creates a unique community of travellers, students, business professionals, neighbours, and more.

From hotel facilities, student and extended stay rooms, co-working spaces, through to auditoriums, gyms, event spaces and a comprehensive social impact programme including its TSH Talent Foundation, The Social Hub is a place where people can connect and learn from one another, build a community and engage in unique experiences that help spark ideas and make change happen.

Founded in 2012, The Social Hub is headquartered in Amsterdam and counts with more than 1,000 employees. The Social Hub’s total locations amount to 23, including 20 hotels and over 10,000 rooms currently operating in Amsterdam (two hubs), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence (two hubs), Glasgow, Groningen, Maastricht, Madrid, Paris, Porto, Rotterdam, San Sebastián, The Hague, Toulouse, and Vienna. Three hubs are currently in development opening in Rome in Spring 2025, and in Lisbon & Turin further ahead.

For more information: www.thesocialhub.co.

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