The Social Hub Unveils its Next-Generation Room Design

Amsterdam, The Netherlands (8 July, 2024) – The future of The Social Hub’s hotel room design has been unveiled, one which aims to create an intimate space for guests through warm tones, stylish furniture and bathrooms, experience-centric surprises, and much more. This next-generation concept is part of the hybrid hospitality leader’s strategy to elevate its offering as it continues to grow its footprint across Europe. A number of “premium rooms” are currently piloted and available for booking at The Social Hub Amsterdam City for stays beginning July 20^th. Following this, over the coming years the design will be gradually adapted and rolled out across the entire portfolio with the brand’s diverse community in mind. Once completed, travellers, students, business professionals, digital nomads and more will be able to choose from elevated room options tailored for their specific needs.  

Marion Koopman, The Social Hub’s Chief Operations & Commercial Officer, commented: “After much research done to understand exactly what our varied guest profiles are really looking for, we’ve landed on a new room concept that represents the evolution of our brand’s design experience. Our approach aims to transport guests from ‘we’ community-centric spaces to a ‘me’ zone featuring a more sophisticated and values-driven experience. With this rollout we will also align our hubs to a higher category competitive set which we are aiming to move towards.”

Seamlessly blending comfort, functionality and style the new premium room concept being piloted has been designed to be a calming and functional private space within The Social Hub Amsterdam City. A place where guests can take a break from socialising with our vibrant community and refresh, recharge and dream. The premium room features include:​

• Plenty of hybrid utility space for two guests to lounge, work & play.

• An extra comfy king-size bed and choice of high-quality pillows, plush chairs and tables to work, study or relax.

• A spacious bathroom with rain shower & double sink, featuring Zenology clean cosmetics and bamboo bathroom tissue produced by The Good Roll.
• Clever solutions designed to comfortably unwind with the use of warm colour tones, fabrics, wooden floors, dimmable lighting and more. ​
• Small surprises such as local design touches and even a selection of books tied to The Social Hub’s purpose of “together, we create a better society” including Tal Ben-Shahar’s Happier No Matter What, Rutger Bregman’s Humankind; A Hopeful History, and Elkhart Tolle’s The Power of Now.

The new room concept is the result of a more than a year-long process to perfect the offering. This includes basing the design research and insights obtained via internal and external surveys, focus groups with staff and guests, design expert consultancies, and more. The design is being led by Italy’s Rizoma Architetture alongside a curated selection of partners with shared purpose-driven values such as The Netherlands’ DUM (chairs) & BYBORRE^® (fabrics), and Denmark’s Kvadrat (fabrics).