The Social Hub San Sebastián opens its doors bringing a unique, impact-driven hybrid hospitality concept to the Basque Region

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San Sebastián, Spain (January 29 2024) – On the journey of continued European expansion, The Social Hub lands in Donostia-San Sebastián on February 1st 2024 as a never-before-seen model in the city where travellers, locals, entrepreneurs and students from all walks of life can come together to learn, stay, work, and play.

With an investment of over €50 million and generating over 50 new direct jobs in the city, The Social Hub San Sebastián is the seventeenth property of the Amsterdam-based hybrid hospitality brand founded in 2012 by Charlie MacGregor. As the company’s third hotel in Spain and properties being developed in Porto (opening in autumn 2024) and Lisbon (opening date to be announced), The Social Hub continues to grow in Iberia at a strong pace adding to another 16 properties operating in vibrant European cities such as Amsterdam, Berlin, Florence, Paris, and Vienna.   

With a modern yet locally-inspired design, The Social Hub San Sebastián has been developed with spaces tailored to blend the diverse members of its community, including leisure and business travellers, digital nomads, co-workers, students, locals and more. Indeed, guests can enjoy short or extended stays, full service accommodations specifically designed for students, join the co-working space through several membership options, or facilities open to the general public.

With its 328 rooms, The Social Hub San Sebastián counts with over 14,000 square-metres featuring a rooftop and swimming pool, an extensive co-working facility with offices and dedicated desks, meeting and events spaces for of up to 550 square-metres, a public restaurant open for lunch and dinner, a grab-and-go café and shop, a large community kitchen, and even a fully equipped gym. In addition, in its ongoing commitment to community building, the hotel expands its horizons in San Sebastián by offering a wealth of extensive community programmes and activities for guests and San Sebastián residents. These range from educational programs such as language classes and cultural immersion sessions, through to mindfulness and body fitness programs, and even cultural events open to the public. Foodies in San Sebastian will enjoy the restaurant’s culinary offering which includes a variety of options ranging from international through to local dishes and other mouth-watering daily specials, all created with a particular attention to healthy and sustainably-sourced ingredients.

Charlie MacGregor, CEO and founder of The Social Hub, states, "We are delighted to announce our new opening in the very special city of San Sebastián, in the heart of the Basque region, marking yet another important step in our expansion and social impact strategy in Iberia. After the warm welcome in Barcelona and Madrid and having built closely-knit communities there, our objective is to continue to grow and engage with our guests in the region, providing them with an unrivalled experience that is tailored to their needs: whether it's staying for an overnight leisure visit or a full student semester, working from our hubs, participating in our extensive community-focused experiences, or simply enjoying our dining facilities with loved ones. Ultimately, our purpose is to create a better society through spaces and initiatives that facilitate meaningful connections and a strong community; we hope that The Social Hub San Sebastián will do just that.”

The Social Hub's latest opening arrives in the well-known city of Donostia-San Sebastián, a magical metropolis on the coast of the Bay of Biscay, surrounded by lush mountains and famous for its local culture and world-renowned gastronomy traditions. Located in the Riberas de Loyola neighbourhood, The Social Hub San Sebastián is the ideal base to explore this vibrant, creative city and its surroundings.  

The Social Hub San Sebastián: Hermanos Otamendi kalea, 11, 20014 Donostia-San Sebastián,  Phone: +34 843730011,

About The Social Hub

Driven by a purpose to create a better society, The Social Hub is a pioneer in the hybrid hospitality industry, offering spaces where guests from all walks of life can learn, stay, work and play. With hotels located across Europe’s most dynamic cities, The Social Hub connects and creates a unique community of travellers, students, business professionals, neighbours, and more.

From hotel facilities, student and extended stay rooms, co-working spaces, through to auditoriums, gyms, event spaces and a comprehensive social impact programme including its TSH Talent Foundation, The Social Hub is a place where people can connect and learn from one another, build a community and engage in unique experiences that help spark ideas and make change happen.

Founded in 2012, The Social Hub is headquartered in Amsterdam and counts with more than 1,000 employees. The company’s total locations amount to 23, including 18 hotels and over 10,000 rooms currently operating in Amsterdam (two hubs), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence, Glasgow, Groningen, Maastricht, Madrid, Paris, Rotterdam, San Sebastián, The Hague, Toulouse, and Vienna. Five hubs are currently in development: Porto, Florence Belfiore and Rome will open in 2025, while Lisbon and Turin will welcome guests further ahead. For more information:

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