The Social Hub takes centre stage during Pride Amsterdam as ‘The Pride Hub’

Amsterdam 24th July 2023 - This summer, for the first time under its new brand name, The Social Hub (formerly The Student Hotel) boldly renews its commitment to driving positive change and creating a more inclusive society. During Pride Amsterdam, The Social Hub Amsterdam City takes the centre stage as The Pride Hub, becoming a hub for collaboration, community engagement and celebrations. One of the highlights is the first-ever Better Society Masterclass: a platform for change agents to learn new skills, expand their network and collaborate to amplify their collective causes.

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A new brand rooted in belonging for everyone

From the moment The Social Hub opened its doors, it has been dedicated to creating safe spaces where individuals can freely express their true identity. This unwavering commitment has fostered a strong bond with the LGBTQIA+ community. In line with their mission to prioritise community connections and to better reflect their hybrid hospitality offer, the company rebranded last year, transitioning from The Student Hotel to The Social Hub.

Year-round The Social Hub offers lectures and workshops on important LGBTQIA+ related topics delivered by their ambassadors such as Amber Vineyard and talent such as Michelle Rodríguez; providing a platform for change makers within the community and enabling them to make a bigger impact and reach a wider audience.

Facilitating change agents within the LGBTQIA+ community

Frank Uffen, Managing Director at The Social Hub: “We recognise that true change comes from grassroots; from the voices and initiatives of people within and around the community. We embrace our role as facilitators, providing the resources and opportunities for change makers to take the lead and shape the conversation. PRIDE Week holds a special place for us as it serves as the pinnacle of our yearly activities. It’s a momentous occasion where we come together to celebrate the remarkable progress we have achieved and set our sights on the crucial challenges that lie ahead.”

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The Social Hub’s Pride 2023 activities and events 

Following the success of PRIDE 2021 and 2022, The Social Hub will be transformed into The Pride Hub during Amsterdam PRIDE for a third year in a row, amplifying its presence as a captivating host for an extensive line-up of dynamic Pride-related events.

The Better Society Masterclass - The Social Hub launches its first-ever Better Society Masterclass, an impact-driven learning platform to shape the next generation of emerging social transformers. With inspirational talks, upskilling sessions and workshops led by international leaders like Ron Simpson, Marieke Samallo, Jason M. Primrose and Arianna Nencini, the three-day masterclass pays special attention to how collaborations and partnerships form the building blocks of a better society.

Pride University lecture series - Pride University is a collaboration between the higher educational institutes from Amsterdam, including. VU, HvA, Inholland, UvA and ROC Amsterdam. The lectures are given by prominent members within the LGBTQIA+ community such as Hanna van Vliet and Haroon Ali. 

Pride Hub events -  The Social Hub hosts several events varying from a panel talk about love, relations, intimacy and sexual autonomy in the trans community to a workshop for everyone that’s interested in ensemble singing with fellow LGBTQIA+ singers.

‘No Sleep Till Inclusion Is Real’ Campaign

All activities during Pride are part of The Social Hub's new campaign “No Sleep Till Inclusion Is Real”. The campaign calls attention to the struggles of the Queer community, celebrates their achievements and amplifies their voices. By focusing on what keeps us up at night, The Social Hub aims to foster a more inclusive society, turning every sunrise into the possibility to make the world a better place.

The Social Hub x Pride 2023

For more information, please contact:

Kaya Bektas kaya@hetprbureau.nl

About The Social Hub

Driven by a purpose to create a better society, The Social Hub is a pioneer in the hybrid hospitality industry, offering spaces where guests from all walks of life can learn, stay, work and play. With hotels located across Europe’s most dynamic cities, The Social Hub connects and creates a unique community of travellers, students, business professionals, neighbours, and more.

From hotel facilities, student and extended stay rooms, co-working spaces, through to auditoriums, gyms, event spaces and a comprehensive social impact programme, The Social Hub is a place where people can connect and learn from one another, build a community and engage in unique experiences that help spark ideas and make change happen.

Founded in 2012, The Social Hub is headquartered in Amsterdam and counts with more than 1,000 employees. The Social Hub’s total locations amount to 23, including 17 hotels and over 10,000 rooms currently operating in Amsterdam (two hubs), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence, Groningen, Maastricht, Madrid, Paris, Rotterdam, San Sebastián, The Hague, Toulouse, and Vienna. Six hubs are currently in development and opening in 2024 in Glasgow, Porto & Florence Belfiore, Rome in 2025, and Lisbon and Turin further ahead. For more information: www.thesocialhub.co.

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