The Student Hotel secures €300 million of funding from its current shareholders Aermont and APG

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Funding will accelerate the hybrid hospitality leader’s scaling, European expansion and technology development

Amsterdam, October 5th, 2021 – The Student Hotel (TSH), the Amsterdam-based, hybrid hospitality leader, today announces it has secured €300 million of funding from its current shareholders Aermont and APG, with APG providing €175m of its investment through its existing LRF venture managed by LaSalle. This funding will fuel its international expansion plans allowing the company to launch the construction of seven new flagship hotels in key EU gateway cities and adding nearly 3,000 rooms to the existing portfolio, to fund the roll-out of cutting-edge technology at its hotels and pursue new investments.

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While many hospitality groups have been immobilized by Covid, TSH’s unique hybrid hospitality model has enabled the company to successfully navigate through the pandemic, even allowing for the opening of three hotels over the past 18 months (Bologna, Delft and Vienna, the largest hotel in the city).

We performed better than many traditional hospitality companies during the Covid pandemic. CEO of TSH, Charlie MacGregor

TSH anticipates 2022 will be another important year with potential revenue in excess of €100 million, which is 25% over 2019 pre-pandemic levels. The group will open a further three hotels in 2022 allowing it to expand its presence in Europe and resulting in opening more than 1,000 rooms in Madrid, Barcelona and Toulouse.

“We performed better than many traditional hospitality companies during the Covid pandemic. Our student, co-working and co-living customers have been very loyal and helped ensure that we were EBITDA positive at our hotels. Thanks to our hybrid operating model, we were able to quickly increase our room allocation towards students at a moment when leisure and corporate travel disappeared. Despite all the restrictions on travel, the lockdowns and education disruptions for students, we achieved strong occupancy over the past 18 months even in new markets where we had just opened. This has allowed us to come through the Covid crisis stronger” said CEO of TSH, Charlie MacGregor.

For the academic year 2020/2021, TSH achieved a 51% occupancy rate across all locations and room segments. As the world starts to re-open and restrictions ease, the group sees strong pick-up on demand. As of September, long-stay bookings are already back to 2019 levels with occupancy close to 100% and waiting lists, while TSH moved over 20% of its hotel rooms to the student market since 2019. For the full year 2022, TSH expects to achieve a blended occupancy across its entire portfolio in excess of 80%.

TSH emerges from the pandemic well-capitalized and superbly positioned to consolidate its leadership position towards the millennial and Gen-Z audience. Vincent Rouget, partner at Aermont

“The unprecedented test brought by the pandemic proved the resilience and the lower volatile nature of The Student Hotel hybrid business model thanks to its diversified sources of revenues. With its unrivalled owned portfolio of prime properties across Europe and its unique community-based hospitality experience across generations, TSH emerges from the pandemic well-capitalized and superbly positioned to consolidate its leadership position towards the millennial and Gen-Z audience'' said Vincent Rouget, partner at Aermont.

On the technology front, TSH is implementing new cutting-edge systems, allowing it to better address customer needs. This technology will bring the company closer to its guests, increasing satisfaction and overall retention. TSH will implement the first space/time booking platform across its hotels. This effectively means that guests will be able to book any space in TSH buildings for a defined period of time – from meeting rooms to co-working desks, parking spaces and ping pong tables.

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Charlie MacGregor: “We have used the time afforded by the pandemic to evaluate where we are going and what is the ‘sweet spot’ for our customers and for our business. Our strategy consists of creating the most agile business possible to meet the changing demand from our customers while sticking to our TSH values and creating a consistent portfolio of high-profile locations which include all of our services.”

About The Social Hub

About The Social Hub

The Social Hub is a diverse community where people come to learn, stay, work, and play – previously known as The Student Hotel.

Designed to create meaningful, fun experiences, The Social Hub is your neighbourhood hub to discover, do better and make an impact; it's your space to call home.

Whether you're a local, traveller, student or professional, The Social Hub connects you with passionate people from all walks of life to meet, share ideas and experiences.

And it all happens under one hub. You'll find hotel rooms, student accommodation, coworking and event spaces, restaurants and bars, a gym, lounges – everything that brings people together.

Hybrid hospitality leaders

From design-savvy travelers to next-gen entrepreneurs, The Social Hub welcomes thousands of guests annually to its expanding portfolio of urban properties across Europe. Purpose-built or housed in historic converted buildings, The Social Hub’s industry-leading concept provides blended and flexible spaces to learn, stay, work and play for a night, a week, a month or a year – true, hybrid hospitality.

Founded in 2012, The Social Hub, formerly known as The Student Hotel, is headquartered in Amsterdam and has more than 800 employees. All The Social Hub properties offer a mixed-use with accommodation, bars, restaurants, gyms, retail shops, meeting and event spaces and high-profile coworking spaces. With over 11,000 rooms in Europe open and under development, The Social Hub aims to offer unique experiences to its community of international guests and locals.

The Social Hub’s total locations amount to 23, with 16 properties open in Berlin, The Hague, Delft, Vienna, Groningen, Eindhoven, Maastricht, Rotterdam, Paris, Florence, Bologna, Madrid, Barcelona, Toulouse and two in Amsterdam. Openings in 2023 include Glasgow, Porto and San Sebastián and more; by 2025, there will also be properties in Rome, Florence Belfiore, Lisbon and Turin.

On a responsible and impactful journey

The Social Hub is on a journey to be as responsible and impactful as possible – both in how we build our properties and how we engage with our communities. Our properties are developed and managed in accordance with BREEAM and GRESB standards and through our event programming we aim to inspire and activate our communities to contribute to a fairer and greener world. The Social Hub will start its journey towards B Corp Certification in 2023.

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