Small beginnings, big dreams: The Student Hotel commits to building a better society, starting from within their own community

The 2020-2021 Impact Report of The Student Hotel shows growth and delivers on D&I and ESG commitments, creating positive impact on society 

Amsterdam, May 30th – In its newly presented Impact Report of 2020-2021, The Student Hotel (TSH) has continued to set out and live up to its serious ambitions, making a lasting societal impact in all the realms of Environmental, Social and Governance (ESG) criteria. At The Student Hotel, ‘open minds, open doors’, is not just a catchphrase; it’s a definition of its culture. The heart of TSH’s business is to bring communities together and create positive impact. That is why the company has further deepened its focus on programs and policy in the space of Diversity & Inclusion, Education and Society. For TSH, ESG is not another buzzword or abbreviation, but a concept that lives in its DNA. 

TSH Delft - Communal Area
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TSH Delft - Communal Area

Putting the S in ESG 

Leading an environmentally conscious business is vital in 2022. When it comes to creating longevity and an equitable society for people and the planet, all three components are crucial. Most brands these days put in the effort to improve the E and G in ESG, but quite often, the Societal part is not up to speed. TSH is social by design. In their day-to-day, communities are brought together to create better societies. For instance, TSH used its platform for the LGBTQIA+ community during Pride Month, by renaming the TSH location in Amsterdam to The Pride Hotel and offering various events for the community. In this day and age, the S in ESG is fundamental and The Student Hotel takes the lead by effectively optimizing its impact when it comes to building a better, more inclusive society. 

 

 While there is a clear roadmap for the environmental footprint, that doesn’t mean we’re going to shy away from the societal footprint and trying to define our targets  Amber Westerborg

“I hope what people see in this impact report is that our societal footprint is just as important as our environmental footprint,” said Amber Westerborg, our Director of Sustainability & Impact. “While there is a clear roadmap for the environmental footprint, that doesn’t mean we’re going to shy away from the societal footprint and trying to define our targets. In this year’s report you really see the balance between the two, and that’s only going to be strengthened in the future, so stay tuned!” 

(green+cooler) Amber TSH- © rachelecclestone -edited 5_JL.jpg
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Amber Westerborg - Director of Sustainability & Impact

Everybody Should Like Everybody 

The Student Hotel is not just any hotel and holds the value “everybody should like everybody” in high regard. The company takes pride in the diverse and inclusive community it has built over the years, for all people: students, business owners, tech entrepreneurs, travelers or digital nomads. TSH’s mission is to make sure every person who enters the hotel feels equally seen and valued. To put words into practice: in 2020 the company introduced its own Diversity & Inclusion board. This consists of a designated group of engaged employees, working on creating a more inclusive work and hotel environment for its community and employees. Part of the board’s activities have included setting up workshops, events and producing new content focused on D&I. Recently, workshops were given on topics such as gender equality, unconscious bias and micro-aggressions, and the company introduced a new inclusive hiring policy across all workstreams. This aligns with a recent survey among TSH employees where D&I was rated as a whopping 8.2 out of 10 in terms of importance within the organization. 

Unraveling Society 

Different topics take center stage as society changes with time due to political, economic and cultural factors. That is why The Student Hotel prioritizes education as a business goal. In its newly presented podcast ‘TSH Unravels,’ societal topics are discussed from different angles. The podcast’s goal is to unravel societal expectations or predispositions, discussing topics like representation, feminism, circular business and Pride. 

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TSH Vienna - Communal Area

“I’m excited about becoming a true hub for future changemakers. The Student Hotel has been on a mission to create strong communities with a focus on connecting people. It’s great to see so much focus on ESG and I hope TSH can really lead the industry on how to make a real social impact,” said Charlie MacGregor, CEO of The Student Hotel.  

 

Open Minds, Open Doors 

As part of its dedication to welcoming all members of society, The Student Hotel participates in several initiatives to promote openness and inclusion. For example, in 2020-2021, The Student Hotel launched the Open Up partnership, encouraging the TSH community, its employees and students across its locations to speak up about their mental health and wellbeing during the Mental Health Awareness Week. Via the platform OpenUp, they get the chance to connect to mental health professionals and other resources, proving the long-standing care TSH has to its own community.  

May The Student In You Live Forever 

Looking to the next year, The Student Hotel is excited and determined to take substantial steps and deliver on the themes of D&I and ESG. The company is looking to further develop programs and build upon its foundational work. Even during the ‘annus horribils’ that was 2020-2021, the company was able to still maintain – and improve – a positive Net Promoter Score (NPS), to measure customer loyalty) score. TSH was given a NPS score of 49 among students (industry average of 13). TSH aims to further expand its efforts to contribute to a more inclusive society.  All details on more game-changing policies can be found in TSH’s Impact Report.  

About The Social Hub

Driven by a purpose to create a better society, The Social Hub is a pioneer in the hybrid hospitality industry, offering spaces where guests from all walks of life can learn, stay, work and play. With hotels located across Europe’s most dynamic cities, The Social Hub connects and creates a unique community of travellers, students, business professionals, neighbours, and more.

From hotel facilities, student and extended stay rooms, co-working spaces, through to auditoriums, gyms, event spaces and a comprehensive social impact programme, The Social Hub is a place where people can connect and learn from one another, build a community and engage in unique experiences that help spark ideas and make change happen.

Founded in 2012, The Social Hub is headquartered in Amsterdam and counts with more than 1,000 employees. The Social Hub’s total locations amount to 23, including 17 hotels and over 10,000 rooms currently operating in Amsterdam (two hubs), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence, Groningen, Maastricht, Madrid, Paris, Rotterdam, San Sebastián, The Hague, Toulouse, and Vienna. Six hubs are currently in development and opening in 2024 in Glasgow, Porto & Florence Belfiore, Rome in 2025, and Lisbon and Turin further ahead. For more information: www.thesocialhub.co.

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